Direct-to-consumer brands, or DTC brands, are those that sell directly to the end customer rather than relying on middlemen like retailers and wholesalers. With the development of online marketing, more and more people start their value propositioned brands with various creative new items instead of just buying current products in the market.
BHD has rich experience in growing with brand owners to source, improve and create new Creative products, more background information about OEM/ODM/Private Label please check this article.
Phrase 1: Product Discovery
In this phase, basically, the topics below will be discussed:
- Getting Product Ready for Development Review
- Material received from the Client
- Basic Research and Feedback to the Client if the Idea, Features, Technology, Parts, and Supply Chain are feasible (incl. getting & comparing samples or building MVP-Minimum viable product)
- Draft the Architecture of your Product Select the Main Components
- Prototyping and Mass Production
- Create Detailed PRD (Product Requirements Document)
- Detailed Estimation of Time and Cost for Product Design, Development & Prototyping
- Rough Estimation of BOM Cost for Mass Production Additional Communication & Project Management
In This Case, Request ODM from the client
After receiving this design request from the customer, we will consult with the designer, Engineer, and compare the current market existing products to see what techniques and features can be used in this specific case
Phrase 2: Product Design, Development & Prototyping
ID Designer & MD Designer define items based on the customer's request:
- 1 USB + 1 Type C Charging Port instead of 1 USB port
- Indicator Light from Blue to Green, circle light
- Better CMF surface material
PCBA Board Function
- With CO Detector Function
- USB A: QC3.0 5V/3A 9V/2A 12V/1.5A (18W)
- USB-C PD QC3.0 5V/3.5A 9V/2.2A 12V/1.5A (20W)
- When using both ports up to 24W is available
Phrase 3: NPI New Product Introduction
- Final DFM confirmed (Design for Manufacturing document, including material, assembling process, testing, etc)
- Preparing Tooling, Jigs & Fixtures ( All for mass production to produce the cases and other accessories parts)
- Buiding Samples
- Certificate Testing CE ROHS FCC
- Production Validation Test (PVT) = Pilot Production
- Final Acceptance Test (FAT)
- Logo Printing
- Package Design
- Quality Test
- Shipping from China to the Appointed warehouse by air/sea
