Beauty products are a staple in the daily routines of millions of people worldwide, and the industry continues to grow each year. From skincare to makeup, haircare to fragrance, the options are endless. However, there are some beauty products that stand out from the rest and continue to top the charts as the best-selling beauty products. Here are the top 10 best-selling beauty products.
TOP 1：Sheet Masks
Sheet masks have become increasingly popular in recent years due to their convenience and effectiveness. They come in a variety of formulations that target different skin concerns such as hydration, brightening, and anti-aging.
According to a report by Grand View Research, the global sheet face mask market size was valued at USD 256.7 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 8.7% from 2019 to 2025.
In a survey conducted by NPD Group, it was found that sheet masks were the fastest-growing mask type in the United States in 2022. Sales of sheet masks grew by 60% in that year, while traditional masks (such as clay and cream masks) only grew by 5%.
In a survey conducted by Mintel, it was found that 53% of female skincare users in the United States have used sheet masks, and 47% of them have used sheet masks in the past six months.
The hashtag #sheetmask has over 1.5 million posts on Instagram, indicating the popularity of sheet masks on social media platforms.
In a survey conducted by Soko Glam, an online retailer that specializes in Korean beauty products, it was found that sheet masks were the most popular product category among their customers, with 74% of respondents stating that they had purchased sheet masks in the past three months.
These statistics demonstrate the growing popularity and profitability of sheet masks in the global skincare market. The convenience, customization, and cost-effectiveness of sheet masks have contributed to their success and appeal to consumers.
Top 2 ：Liquid lipsticks
Here are some reasons why liquid lipsticks are becoming more popular and profitable：
According to a report by Grand View Research, the global liquid lipstick market size was valued at USD 312.6 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2019 to 2025.
In a survey conducted by NPD Group, it was found that liquid lipsticks were the fastest-growing lip color category in the United States in 2018. Sales of liquid lipsticks grew by 18% in that year, while traditional lipsticks only grew by 1%.
In a survey conducted by Mintel, it was found that 25% of female makeup users in the United States have used liquid lipstick, and 23% of them have used liquid lipstick in the past six months.
In a survey conducted by Birchbox, an online beauty retailer, it was found that liquid lipsticks were the most popular lip product category among their customers, with 53% of respondents stating that they had purchased liquid lipsticks in the past year.
These statistics demonstrate the growing popularity and profitability of liquid lipsticks in the global cosmetics market. The long-wear, highly-pigmented formula of liquid lipsticks has contributed to their success and appeal to consumers. Additionally, the range of shades and finishes available, from matte to metallic, allows for customization and self-expression. The influence of social media and beauty influencers has also played a significant role in the popularity of liquid lipsticks, with many influencers featuring them in tutorials and reviews.
Top 3：Highlighters
Here are some data and insights that demonstrate the popularity and profitability of highlighters in recent years:
According to a report by Zion Market Research, the global highlighter market size was valued at USD 2.9 billion in 2019 and is expected to reach USD 4.5 billion by 2026, growing at a compound annual growth rate (CAGR) of 6.5% from 2020 to 2026.
In a survey conducted by NPD Group, it was found that highlighter was the fastest-growing facial makeup category in the United States in 2018, with sales growing by 23% that year.
In a survey conducted by Birchbox, an online beauty retailer, it was found that highlighters were the most popular face makeup product among their customers, with 52% of respondents stating that they had purchased highlighters in the past year.
In 2020, the bestselling beauty product on Amazon was a highlighter palette from Anastasia Beverly Hills, indicating the demand for highlighters among online shoppers.
These statistics demonstrate the growing popularity and profitability of highlighters in the global cosmetics market. The dewy and glowing finish that highlighters provide has become a popular trend in recent years, and social media platforms have played a significant role in promoting this trend. Beauty influencers and makeup artists showcase different ways of using highlighters on social media, which has helped to increase their exposure and appeal to consumers.
Furthermore, highlighters are versatile products that can be used in various ways, such as adding a glow to the cheekbones, nose bridge, and brow bone. The range of shades and finishes available, from subtle to blinding, allows for customization and self-expression, making them a popular choice among consumers.
Top 4：Eyebrow products
Here are some data that demonstrate the popularity and profitability of eyebrow products in recent years:
According to a report by Zion Market Research, the global eyebrow makeup market size was valued at USD 2.4 billion in 2019 and is expected to reach USD 3.9 billion by 2026, growing at a CAGR of 7.3% from 2020 to 2026.
In a survey conducted by NPD Group, it was found that eyebrow makeup was the fastest-growing makeup category in the United States in 2018, with sales growing by 22% that year.
The Google Trends graph shows the search interest over time for the term "eyebrow makeup." The search interest has been consistently high since 2016, indicating the sustained popularity of eyebrow products over the years.
The top-selling eyebrow products on Sephora.com, a popular beauty retailer in the United States, as of March 2023. Anastasia Beverly Hills, a brand known for its eyebrow products, dominates the top-selling products, with its Brow Wiz and Dipbrow Pomade being the top two.
These data demonstrate the sustained popularity and profitability of eyebrow products in recent years. The rise of bold and defined eyebrows as a beauty trend has been a major factor contributing to the demand for eyebrow products. Social media platforms, such as Instagram and YouTube, have played a significant role in promoting this trend, with beauty influencers and makeup artists showcasing different ways of achieving the perfect eyebrow look using various products.
Furthermore, the range of eyebrow products available, from pencils to gels to pomades, has allowed for customization and self-expression, making them a popular choice among consumers. The popularity of eyebrow products is also reflected in their sales and revenue, with brands such as Anastasia Beverly Hills and Benefit Cosmetics dominating the market.
In conclusion, the sustained popularity and profitability of eyebrow products can be attributed to the rise of bold and defined eyebrows as a beauty trend, the influence of social media, the range of products available, and the revenue generated by leading brands.
Top 5：Cleansing oils
Cleansing oils have gained popularity due to their effectiveness in removing makeup, dirt, and impurities from the skin, while also leaving the skin feeling nourished and moisturized.Here are some data that demonstrate the popularity and profitability of cleansing oils in recent years:
According to a report by Grand View Research, the global cleansing oil market size was valued at USD 1.5 billion in 2020 and is expected to reach USD 2.4 billion by 2028, growing at a CAGR of 5.9% from 2021 to 2028.
Google Trends shows the search interest over time for the term "cleansing oil." The search interest has been consistently high since 2016, indicating the sustained popularity of cleansing oils over the years.
The top-selling is cleansing oils on Sephora.com, a popular beauty retailer in the United States, as of March 2023. It can be seen that Tatcha's Pure One Step Camellia Cleansing Oil is the top-selling product.
The revenue generated by the leading cleansing oil brands in the United States in 2021, according to Statista. It can be seen that Shu Uemura and Dermalogica are the top two brands, with revenue of $12.7 million and $10.8 million, respectively.
These data demonstrate the sustained popularity and profitability of cleansing oils in recent years. The rise of double cleansing as a skincare trend has been a major factor contributing to the demand for cleansing oils. Double cleansing involves using a cleansing oil or balm to remove makeup and sunscreen, followed by a water-based cleanser to remove dirt and impurities from the skin. This trend has gained popularity due to its effectiveness in thoroughly cleansing the skin without stripping it of its natural oils.
Top 6：Vitamin C serums
Vitamin C serums are popular skincare products. They are known for their brightening and anti-aging properties, here are some data that demonstrate the popularity and profitability of vitamin C serums in recent years:
Vitamin C is a powerful antioxidant that helps to brighten the skin and reduce the appearance of hyperpigmentation. A study published in the Journal of Clinical and Aesthetic Dermatology found that 25% of participants who used a vitamin C serum saw a significant improvement in skin brightness and clarity. This property of vitamin C has made it a popular ingredient in skincare products, including serums.
Vitamin C also has anti-aging properties and can help to reduce the appearance of fine lines and wrinkles. A study published in the Journal of the American Academy of Dermatology found that topical application of vitamin C can lead to a significant improvement in fine lines and wrinkles. This has contributed to the popularity of vitamin C serums as an anti-aging skincare product.
The global vitamin C serum market size was valued at USD 747.5 million in 2020 and is expected to reach USD 1.78 billion by 2028, growing at a CAGR of 11.3% from 2021 to 2028. This growth can be attributed to increasing demand for natural and organic skincare products, growing awareness of the benefits of vitamin C, and the availability of a wide range of vitamin C serums across different price points.
According to the NPD Group, a market research company, vitamin C serums were among the top 10 best-selling skincare products in the United States in 2021. The chart below shows the top 10 best-selling skincare products in the United States in 2021, based on dollar sales. Vitamin C serums are listed under the category "Facial Anti-Aging/Treatments."
Vitamin C is a popular ingredient in skincare due to its antioxidant properties and ability to brighten the skin, reduce hyperpigmentation and promote collagen production. Vitamin C serums have become a popular choice among consumers looking to address these skincare concerns.In addition, the range of vitamin C serums available on the market, from affordable drugstore options to high-end luxury brands, has allowed for customization and accessibility for all consumers.
Top 7：Beauty sponges
Beauty sponges, also known as makeup sponges, have gained significant popularity and profitability in recent years. Here are some data-backed reasons why:
According to a report by Grand View Research, the global beauty blender market size was valued at USD 861.5 million in 2020 and is expected to grow at a CAGR of 8.1% from 2021 to 2028. This indicates a sustained increase in demand for beauty sponges in the market.
Beauty sponges are versatile tools that can be used for a variety of makeup application techniques, including foundation, concealer, blush, and highlighter. This versatility has made them a popular choice among makeup enthusiasts.
Beauty sponges are designed to be used wet, which helps to prevent excess product absorption and allows for a more even and hygienic application. This has made them a preferred choice over traditional makeup brushes.
Beauty sponges are available at different price points, making them accessible to a wide range of consumers. This affordability has also contributed to their popularity and profitability in recent years.
Overall, the increasing demand, versatility, hygienic application, and affordability are some of the key factors that have contributed to the popularity and profitability of beauty sponges in recent years.
Top 8：Facial mists
Facial mists are popular beauty products and a common skincare product used by people of all ages and skin types Facial mists have gained significant popularity and profitability in recent years. Here are some data-backed reasons why.
According to a report by Grand View Research, the global facial mist market size was valued at USD 2.81 billion in 2020 and is expected to grow at a CAGR of 7.1% from 2021 to 2028. This indicates a sustained increase in demand for facial mists in the market.
Facial mists are convenient and portable, making them a popular choice for on-the-go hydration and refreshment. They can be easily carried in a purse or a travel bag, making them a preferred choice for frequent travelers.
Facial mists are formulated with hydrating and refreshing ingredients that help to revitalize and soothe the skin. They can be used throughout the day to provide an instant burst of hydration and refreshment to the skin.
Facial mists can be used for a variety of purposes, including setting makeup, priming the skin, and as a part of a skincare routine. This versatility has made them a popular choice among consumers.
The demand for natural and organic beauty products has been increasing in recent years. Many facial mists are formulated with natural and organic ingredients, which has contributed to their popularity and profitability.
Overall, the increasing demand, convenience and portability, skin hydration and refreshment, multipurpose use, and increasing popularity of natural and organic products are some of the key factors that have contributed to the popularity and profitability of facial mists in recent years.
Top 9：CC creams
CC creams are popular among consumers due to their all-in-one benefits, skin benefits, broad range of shades, and convenience. Here are some data-backed reasons why.
According to a report by ResearchAndMarkets.com, the global CC cream market is expected to grow at a CAGR of 8.4% from 2020 to 2025. This indicates a sustained increase in demand for CC creams in the market.
CC creams are designed to provide multiple benefits in one product, including color correction, sun protection, and skincare benefits. This makes them a popular choice for consumers who are looking for an all-in-one product that saves them time and money.
CC creams are available in a broad range of shades, making it easier for consumers to find a shade that matches their skin tone. This has contributed to their popularity among consumers of all skin tones.
They are a common makeup and skincare product used by people of all ages and skin types, and their popularity is expected to continue in the future.
Top 10：Magnetic lashes
Magnetic lashes have gained popularity in recent years due to their convenience and ease of use. Here are some data-backed reasons why magnetic lashes have become a popular and profitable product:
According to a report by Grand View Research, the global false eyelashes market is expected to reach USD 1.6 billion by 2025, with magnetic lashes contributing to a significant portion of the growth. This indicates an increasing demand for false eyelashes, including magnetic lashes.
Magnetic lashes are easy to apply and remove compared to traditional false eyelashes that require glue. This has made them a popular choice for consumers who want to achieve a bold lash look without the mess and hassle of glue.
Magnetic lashes are reusable, and with proper care, they can last for multiple uses. This has contributed to their popularity among consumers who want a more sustainable and cost-effective option for false eyelashes.
Magnetic lashes are available in a variety of styles, from natural-looking to dramatic, making them versatile product for various occasions and preferences.
Overall, the increasing demand, ease of use, reusability, variety of styles, and influencer marketing are some of the key factors that have contributed to the popularity and profitability of magnetic lashes in recent years.
Overall, these beauty products have become popular because of their ability to produce visible results, their ease of use, and their convenience. The beauty industry is constantly evolving, and new products are introduced every day, so it's important to keep up with trends and adapt to the changing needs of consumers.
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